Though Bill Harrah did not participate in the new casino's development, the facility was re-branded 'Harrah's Marina' prior to opening. Holiday Inns purchased Harrah's Corporation, following the death of Harrah's founder Bill Harrah, during construction of the facility. It was originally to be named the 'Holiday Inn Marina Casino'. Harrah's Atlantic City was conceived, and initial construction started, by a partnership of LM Walters Co and Holiday Inns. Harrah's Resort Atlantic City is a hotel and casino, located in the marina district of Atlantic City, New Jersey, and is Harrah's flagship casino.
